Usability Usability, not the visual design, determines the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. Effectiveness How effective is your website? Are you able to capitalize the full potential of  your website? And, most important of all, is your website making money for you? You have about 8 seconds to keep someone on your website to learn more about your products and services.

To learn how I can help you with my initial FREE Consultation, just email me at eric@chiaweb.com. Colors What effect colors can have on people?  People subconsciously react to colors & associate them with different emotions and feelings. Colors don't just stir up emotions & feelings that might influence how a site is seen but they can also be cleverly used to direct users to specific sections of your site. What do colors say?

• white : White is the best background color on a web page. White color shows truthfulness, Purity, devotion etc. It's the most refreshing and superlative color.

• red : Red is the most emotionally vivid color and may cause a faster breathing. It symbolizes energy, action, confidence and passion

• orange: Orange is very hot color to the human eye. Orange demonstrates warmth, cheer, strength and ambition.

• black: Black is the favorite color of web designers to display text but it effects very bad when used as background. It suggests excitement, speed and demands attraction.

• blue: Blue is the second most popular color between web designers. It is associated with stability and depth. It represents wisdom, confidence and loyalty.

• green: Green is the most compatible color with eyes and has a great healing power. It shows growth, harmony and fertility.

• yellow: Yellow is the color which enhances concentration. It shows wisdom, joy and happiness.

• pink: Pink is a quiet color and symbolizes sweetness, softness and innocence.

• brown: Brown color provides you the feeling to mix up with the background. It represents politeness and richness.