Software that saves you time and money

Solicitation Detection Engine

Stop SEO, AI, Marketing & Sales Pitches From Filling Your Contact Forms

WebCare Anti-Spam is a FREE anti-spam add-on for Gravity Forms designed to catch a type of spam that traditional CAPTCHA and bot protection may still allow through:

Unwanted commercial solicitations.

SEO companies. AI automation pitches. Website development offers. Lead-generation companies. Marketing agencies. Sales solicitations.

Instead of blocking a submission simply because it contains a particular word, WebCare uses a Solicitation Detection Engine that looks for multiple signals within the submission and calculates a spam score.

Free. Local. No WebCare account. No WebCare API key. No CAPTCHA added by WebCare.

Why We Built WebCare Anti-Spam

If you manage a website with a public contact form, you have probably seen messages like:

– “We can improve your Google rankings.”
– “Would you be interested in our SEO services?”
– “We can redesign your website.”
– “We can build an AI chatbot for your company.”
– “We can generate qualified leads for your business.”
– “Schedule a call to learn about our marketing services.”

Many aren’t random gibberish.

They look like legitimate form submissions, contain valid names and email addresses, and may be submitted in ways that ordinary bot protection doesn’t stop.

But they aren’t potential customers.

They’re people or systems using your contact form to sell something to you.

After dealing with this problem across multiple WordPress websites using Gravity Forms, we built WebCare Anti-Spam to add another layer of protection.

Meet the Solicitation Detection Engine

Traditional anti-spam tools frequently focus on questions such as:

“Is this visitor a bot?”

WebCare adds another question:

“Does this message look like an unsolicited commercial solicitation?”

The Solicitation Detection Engine analyzes multiple signals in the submitted content.

Instead of automatically rejecting a message because it contains a single word such as “SEO,” WebCare combines relevant signals into a weighted score.

Example

A legitimate prospective customer might write:

“Can you help our company improve its SEO?”

The word SEO alone should not automatically make that message spam.

A solicitation might say:

“We offer SEO services, backlink building and Google ranking improvements. Contact us for a free website audit.”

That message contains multiple solicitation signals.

WebCare combines those signals. Once the configured spam threshold is reached, the submission can be marked as spam in Gravity Forms.